About Andy Wu, founder of SEO Proposal Audit

I've been in SEO for over 10 years, and I run my own ecommerce businesses. I got here the hard way. I hired many SEO agencies and freelancers and got burned many times. More than once I paid for work that was never done, or that didn't match what the proposal sold me. So I learned SEO and did it myself.

I started my career in online brokerages, then left to build my own businesses, first on Amazon FBA and then my own ecommerce stores. Today most of my time goes into using AI and data to find where a store is losing sales, and fixing it.

Why I read proposals for other owners

I believe there are a lot of good SEO agencies out there, but there are bad ones too. For someone who has not done SEO across many niches, it is very hard to tell whether a proposal is right. The difference sits in the deliverables, the contract terms, and whether the plan fits your site at this point in time. That is what I read for.

Cross-border deals add a layer. A business in China hiring for an overseas market, or an overseas business hiring for China, first has to get past the language gap. Then comes the harder part: working out which country or market the proposal actually targets, and how difficult the niche is there. A proposal can sound ambitious and still aim at the wrong market, or promise a timeline a crowded niche will not allow. I check both in every proposal.

I read every proposal myself. AI helps with the research and the first draft, then I check every finding and write the verdict. I don't sell SEO, and agencies can't buy an audit, so I only work for you.